Yusuke’s column starts in “Sendenkaigi”

Yusuke Tominaga will be writing a monthly column in Sendenkaigi, starting from this April issue.

Under the title “The intersection of creative and technology”, Yusuke digs deep into the relationship of creative and technology and shares his thoughts on how technology should be used for advertising communication.

The first column is about the Hype Cycle for technology. In the article, Yusuke explains how the evolution of technology has affected the role of digital creatives in advertisement.